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Ep 21 Make It Stick

communication leadership Sep 22, 2019

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In this weeks episode John and Luke try to make their message stick.

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Ep 16: Getting to the Dinner Table

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Home to school communication is always a challenge for school leaders. One way to think about it is this: How can you get school language to the dinner table conversation at home?

In this episode ...

John and Luke discuss 

  • What is the overall goal of parent communication?
  • How can you think like a marketer to develop your message?
  • How can you ensure your communications get better over time?


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Episode #2: 5 Tips For Upping Your Staff Communications Game

John’s Why

My entire career in administration can be summed up as change management. No matter where the initiative comes from we are always managing change. How do we get from where we are to where we want to be? Change management is tough. People resist change. One of my favorite tools is called The Change Matrix and it says in order to create change you need Trust, Vision, Skill Development, Resources, a Payoff, and an Action Plan. If you are missing one piece, the change won’t be successful. However, at the center of it all is clear communication. So if there was one thing work as an administrator, it would be to up your communication game.

Luke’s Why

Limit the amount of extra thinking your staff needs to do by making making sure the flow of information is seamless and accessible. They already have so much on their plates with their students and/or daily work. Finding documents, finding information, knowing what is happening on a given day, week, month and...

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